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This website states the following, "Tired of guessing what gifts friends and family want for the holidays? Make wish lists and find out what everyone really wants." We analyzed that the web site said " Its private, universal, and best of all, free." It also stated " Giftie Giftie makes it easy to create and share wish lists online. No more holiday stress and guesswork - get everyone gifts you know theyll love. Or see How it Works. You decide who sees your wish list and who can reserve gifts for you. Gift giving shouldnt feel like work!." The header had wish list as the highest ranking search term. It was followed by christmas, gifts, and holiday which isn't as ranked as highly as wish list. The next words they uses is private. group was also included and could not be viewed by search engines.